According to a recent Angus Reid poll on behalf of the makers of LISTERINE®, 86 per cent of parents are worried about protecting their kids from cavities. Despite parents' concerns tooth decay is on the rise in Canadian children, as 63 per cent of kids between the ages of 6 and 12 have had a cavity and 61 per cent of children with cavities have two or more. With these sobering facts in mind, Canadian parents can use all the tools we can get to protect our children's oral health.
Enter LISTERINE® SMART RINSE® -- a rinse formulated specifically for kids ages 6 and up to help make taking care of their teeth fun and featuring some of their favourite characters. LISTERINE® SMART RINSE® fluoride rinse carries the Canadian Dental Association (CDA) seal of recognition for its ability to help prevent tooth decay when used with a proper oral hygiene regime and provides two times better cavity protection versus brushing alone.
Simply swish with LISTERINE® SMART RINSE® after brushing for 60 seconds twice a day to prevent cavities and remove particles that brushing may have missed. Spit out and see! LISTERINE® SMART RINSE® tints food particles and debris, leaving proof of a cleaner mouth in the sink.
Always read and follow the label. © Johnson & Johnson Inc. 2012
BATMAN: THE BRAVE AND THE BOLD and all related characters and elements are trademarks of and
© DC Comics. (s12)
Disney Fairies are trademarks of and © Disney
Our Go2Girlz product testing panel loves to test out product claims in real-life situations, and we only recommend the ones that we really love and think other moms will love too. LISTERINE® Brand supplied product trials to UrbanMoms and the Go2Girlz panel for trial and review, and here's what they had to say.
With all this positive feedback, it looks like the Go2Girlz and their Go2Kids loved LISTERINE® SMART RINSE®. But don't take it from us, here's what they had to say about this product in their own words:
It motivates your child to brush their teeth better. It makes the process more visual to kids which makes them understand the importance of brushing well. Goodbye sugar bugs. - Tracy, mom of 1
It actually works! The kids love using it, the measuring is so simple kids can do it themselves, and you can see the stuff it gets off their teeth when they spit the rinse out. - Carrie, mom of 2
It is a FUN way for my kids to get the fluoride their little teeth need to keep them strong and healthy. - Amanda, mom of 3
Kids loved the cool design. They were eager to brush their teeth then use the rinse. It was fun for them to see who has the least amount of stuff left in their teeth after brushing. - Michelle, mom of 4
Mom to Mom...this product is great. It encourages healthy oral care, looks good, smells good and tastes great. My daughter loves brushing her teeth now! It used to be a hassle and now she tells me that it's time to brush her teeth. I love that! - Maria, mom of 2
I like the look of the packaging. It was bright and colorful and my daughter zeroed in directly on Tinkerbell. She knew it was something for her. - Carrie, mom of 2
A fun product for the kids to use. It was an exciting way to promote oral health. - Cassandra, mom of 4
My kids for the first time didn't give me a hard time brushing their teeth!!!! Amazed! Huge benefit for their oral hygiene!!! - Jada, mom of 2
I loved the idea of it right away because it made cleaning teeth fun as opposed to a chore. - Veda, mom of 3
The product is easy to use, and the kids loved the taste. I enjoyed it too! It was such a fun product to use. - Carolyn, mom of 2
Helps kids to brush and clean their teeth more thoroughly and frequently. Less trips to dentist -- super cost effective! - Paula, mom of 3
Bedtime is always a chore because we don't want to brush our teeth, but now it is like a treat at the end of the day. LISTERINE® SMART RINSE® takes a boring tedious chore & makes it fun & tasty. It gives me great comfort knowing that everyone in the family is now doing their best to keep their teeth & mouths fresh & clean every day. - Daniela, mom of 1
My son loves the taste of the product, which is really important. But he also knows when he has brushed his teeth properly. I have found him inspecting his mouth looking to see if he can brush and rinse some more. - Tracy, mom of 1
Easy for kids to use, my daughter was super excited to try it as it was something just for her. - Angela, mom of 2
It brings brushing your teeth to a new level. Kids will look forward to rinsing with mouthwash after brushing their teeth. - Dianne, mom of 1
The mouthwash dispenser made measuring the right amount super easy! - Pam, mom of 2
The bold colours & the yummy flavours really stand out & are unique to this product. Kids will ask for it after they have tried it once. - Daniela, mom of 1
What stood out for me is that there are no other products on the market that do what LISTERINE® SMART RINSE® does - it's unique! - Paula, mom of 1
The kids actually looked forward to tooth brushing time - wow. - Katie, mom of 2
I used it as well and found that my mouth felt very clean. - Dallas, mom of 2
I love the simple measuring, and my kids love that they can do this themselves as part of their regular routine. I really love this product! - Carrie, mom of 2
All three of my kids really liked this product. They couldn't wait to brush their teeth so that they could use the LISTERINE® SMART RINSE®. - Scarlett, mom of 3
I love this product and will continue using in the future. My son loves the taste and color and the bottle. Thank you. - Stephanie, mom of 1
My kids loved this product. So much so they were gargling every chance they got. Great teaching tool for children on the proper way to brush teeth.
My 8 year old son LOVES using this rinse! He feels like a grown-up using mouth wash and loves the taste. This is now a permanent part of his tooth-brushing routine.
My son loved the taste and the bottle! Very appealing to children! Will for sure purchase in the near future! :)
My son loves this rinse and I find it to be an excellent motivator for him to brush his teeth. He loves the taste and the fact that batman graces the bottle. Makes him more conscience of his toothbrushing.
My daughter LOVES the taste!!
Thanks for the testing opportunity. The product was a hit in our house.
AWESOME PRODUCT!!!! HIGHLY Recommend! LISTERINE® SMART RINSE®.
Great taste, wonderful product & clever packaging which motivates kids !
Marla S
My kids love the colour and the taste. Definitely I will buy this product again, it's fun for kids.
My daughter loved it, but I don't think I'll be buying this product.
My kids love this product. It's been a struggle to get them to brush their teeth. Brought this into the house and all of a sudden every night teeth brushing is a non issue. What a great product. Will be buying this for sure
My son and daughter just loved this product :) They have included it in their morning routines quickly! Thank you for this product!
My oldest loved using this product. She needs to work on the length of time she swished it around (her first time I think she hit about 10 seconds) but on average she has it in her mouth for a minute which I think is pretty good for a kid.
She's finished off her first bottle and has bugged me to get her the Batman one so she can try it too. (yes, she's a bit of a tom-boy :)
My son loved this rinse and the bat man bottle was a great incentive to get him to try it!
My kids didn't really like the taste of the rinse, they found it to be a little too fruity..
All four of my kids enjoyed using this product, they weren't sure at first, but now they are begging me to purchase it. This time they want to try the batman one
My boys love it! They say their breathe smells like a super hero..lol
My children loved the product, at least the parents liked it even more since we could tell they didn't brush as well as they thought.
Great product
My son loved this product as well, and I took comfort in knowing he was getting that extra step of protection!
My kids love it they feel like grown ups. mom of 4
My daughter felt so grown up using this and special because it was for Kids and not adults so it was just hers.
my son loved the fact he was like dad and mom using Listerine with us in the morning.
My son loves the taste of the bubblegum!
My daughter absolutely loved this rinse --- She wanted to brush all the time:)
We always use listerine products but my kids tried this one ( the blue bottle) and did not like the taste at all. I was disappointed because I think this product is a great idea.
My kids loved this mouthwash, and the spout made it so easy for them to use it!
My kids loved it, so did I. It made me feel better about their brushing. The measuring cap insured no waste.
My daughter found it super easy to squeeze the bottle to get the right dose, and loved the taste. She tried the batman blue as she's not a princess kind of girl!
My son had fun using this product. Not only did it encourage him to brush more, he also requested to try the Listerine Agent Blue rinse too. These products will be regular purchases for us now.
My son really enjoys this product, and I like that it encourages him to brush better. He really likes the taste of it which is a huge relief, because he's pretty picky about that sort of thing! We're very happy with it and will continue to purchase.
My son loves the bubblegum flavor and having Batman on the product. He looks forward to doing his SmartRinse and had fewer cavities on his last visit!
My older son liked using the product but based on flavours I chose the product with Tinkerbell on the front. I wish the characters were more unisex.
My daughter loves using this rinse! Feel's like such a big girl!
It is really helping her brush properly! We love this product and will by again!
I think i've finally got my 11 year old hooked on rinsing after using Listerine SmartRinse. She found it a bit strong, but otherwise fun to use.
My two kids, 8 and 6, really love using this product. The taste is really good, and it's so much fun to use. I use it too :)
Great idea! My kids love using it! We will keep it stocked up in our house from now on! Great tool for teaching kids to use mouthwash and why!!
My son loves using the bottle
Loved it - kids really liked the taste, and it seemed to make them want to brush their teeth!
Great idea! Great way to teach rinsing habits and why! This rinse will be stocked in our home always!
My kids loved the Listerine Smart Rinse. It worked great. Easy to use, tasted great. i love the easy dose/pour bottle so there's nothing wasted or spilled. And it works..the kids love me checking their teeth after to see if there's anything left in there and they can see what's being rinsed away down the drain too!
BOTH my kids loved using this! My son loved that it turned the stuff colors and my daughter loved that she rarely had any in the sink! Thanks for the oppurtunity of trying this!
My son used to hate brushing his teeth and when this product arrived wow things changed. He loves the taste and the fact that batman is on the bottle makes it even better for him and he nows brushes and uses the mouthwash with out me having to ask i will be buying this again
Both of my boys really liked it and asked for more after we ran out. Unfortunately we can't find it in my area yet. The kids had a dentist checkup last week and the hygienist commented that the kids teeth look healthy...usually she will point out places where they haven't been cleaning as good. Awesome!
My daughter loves using the tinker bell one. I love the added protection.
My Daughter felt so grown up using the rinse. It was an easy way to get her to brush properly. We love it in our house.
My daughter liked the attractive packaging, and the ease of use. She was not so keen on the taste.
My son has been using LISTERINE® SMART RINSE® daily! He loves the taste! And he is brushing better than ever. What a great product.
Our whole family loved this! It was easy to use and it got the kids excited about brushing their teeth. Even today my daughter was asking to get more (I keep forgetting to look for it at the store :0 ). Actually both kids went to the dentist today and had rave reviews of their teeth! Great stuff, works great and tastes great too!
The boys loved this cool blue rinsing product. Mom loved the pre-measure, no spill, pouring technique. We're sold; a regular purchase in our shopping cart.
My son loved using his Smart Rinse - he was actually brushing his teeth at bedtime without any prompting from us! The easy fill top was perfect for him to measure out exactly what he needed. I just wish the bottles offered more characters - he's not a big Batman fan.
My 3 sons loved the product. They were excited for teeth time at night and the chance to "gargle". Thank you Listerine!
My reluctant 10 year old tried it, and said "kinda gross, but tastes better than mint". However I noticed that 2 weeks later the bottle was nearly empty, so clearly she & her 6 year old sister have been using it all along.
My daughter LOVED it! It's become part of our daily routine :)
My daughter loves using this nightly and now my son wants me to go and buy the blue one for him. will be picking it up on my next shopping trip!
My Daughter really enjoys using this product! Makes cleaning her teeth fun.
I loved this product and felt very sure that it actually did provide a little extra precaution against cavities
My son uses his Listerine eagerly. I'm happy to have found a product that will give him extra cavity protection.
My daughter loved this rinse! She was a little disappointed at first, as we had requested the Princess bottle - and received the Batman one, but it was ok! We have purchased another bottle since. Great product, highly recommended.
Both my son and I loved the flavour of it! Will definitely purchase for the whole family to use.
I am just going to say that this was a huge hit! Fun activity and practising good dental hygiene is a wonderful combination for kids!
My kids LOVED this stuff! Will definately use again.
My two teen boys loved this product, especially the 16 year old. He said it tasted great, and he kept going back to the bathroom to gargle more. At that age, they're very concerned with hygiene, so I was happy and so was he.
My 8 year old really loved this product! I might add that we have been using this everytime he brushes and has had a "cavity-free" check up just the other day! Having Batman on the bottle is cool!
Great product, the kids loved it! :)
it woked wonders on my kids teeth...
What a fun product! Anything that makes brushing teeth fun get's two thumbs from this Mom.
All 3 kids love it and use it on a regular basis!!!!
Loved it!
My 3 kids all love this rinse. They are taking a more active role in healthy oral care and are excited when it's time to brush and rinse!
My four children loved brushing their teeth then using the mouthwash.
It didn't sting their mouth like the adult mouthwash does.
We give it 10 thumbs up
Son loved it, but I loved it more. :) Nightly chore was fun for both of us.
This is a great rinse, but the flavor isn't a hit. However, the easy measure and cute graphics are motivating!
A great product for the kids to use. It made oral health fun and easy.
My son Gregory loved this and he enjoyed taking it too. He usually does not like floride but this one was great, I highly recommend this to anyone that has a child that does not like to brush thier teeth.
So cool! The kids had fun with it!
They loved using it because it was something different after their brushing and they liked the taste. It made brushing a bit more fun!
My daughter absolutely loved this!It is very eye appealing and she loved the pink color and the taste.She was eager to brush and rinse with this.Thanks for the opportunity to test this Urban Moms and thanks Listerine!
My daughter loved the rinse. She's tried some other rinses but the taste was too intense for er. This one is mild and she loves the taste! I've even used it myself!
A great product that helps promote good oral hygiene. My kids loved using smart rinse after brushing! It helped to show them what was left behind after brushing! Mary mother of 3
My daughter loves this rinse, and I love that she can use it independently, and not waste product... Great taste (not too strong!) and great packaging, too.
My son doesnt argue about brushing his teeth anymore.
It would've been great..had I of taken the other flavor LOL
Given that I use Listerine, my 8 year old son was pretty excited that he got to use some that was just for him. I never have to make sure that he uses it, he likes it so much that it's always a given that it has been done. Love it!
My son loves the product! It tastes great and keeps the cavity away!:) I love the product too when I tried it!
My children were very excited to have their own product made especially for kids. The cool packaging, great taste and fun of rinsing made it an effortless task on their part. For me, I'm just happy that they are becoming more interested in their oral hygiene.
My daughter didn't have to be reminded to brush her teeth. She looked forward to it!
Perfect for my youngest daughter who isn't terribly fond of mint only rinses.
Great product! Kids loved using it and I love the benefits!
My kids love this product!!! It is a staple in our house now. Our kids love to brush and rinse!!! My son always reminds me when we are running low so I can get a new bottle! Thanks for the opportunity to test this Urban Moms and thanks Listerine for introducing such a great product!
my son loves this, he always looks forward to doing it
My kids love this product, and it is now a regular staple in our household. They are both eager to brush their teeth now, and compete with each other to see who did a better job!
Oral care is fun in my house! My boys have fun together counting how long they rinse for.
The kids really liked it. We have actually since bought the blue and they liked that one too. If was great to have a chance to try this product as I might not have bought it otherwise.
We love LISTERINE® SMART RINSE®. I do not have to remind my son to brush and rinse he does it all by his self now.
My Daughter liked using the product. She said it made her feel so grown up. She was the one reminding me that it was time for her to brush!
Great product...it ads a new fun part to the routine of brushing teeth and it tastes great
This is a wonderful product for children. Wonderful way to get them excited about a very mundane task which at most times they aren't willing to do. Great product with a great colour and taste, my daughter loves swishing it around in her mouth while I count. She loves it when she spits it out and I tell her and show her that you have spit out the nasty bugs and now your mouth is super clean. Great product that I highly recommend.
My two young boys loved this product, they hate brushing their teeth in the summer time and they always dread it when I tell them to get in the bathroom and do it, but when I brought it home the kids loved that it was blue and had batman on it, they were excited to brush their teeth and im glad that I didnt have to raise my voice to get them to do it, they did it on there own.
My three children loved this product! It was easy for them to use (I especially like the premeasuring spout) and it seemed to make them actually like brushing their teeth for once! I will definitely be buying this product again.
My two daughters, aged 7 & 9, both enjoyed using the cavity rinse. They like the berry flavor. The measuring spout was easy for them to use and made it fun too. I know that they like it because if I forget to get the rinse out after brushing, they remind me! My youngest daughter also likes that there is a Disney Fairy on the front of the bottle. I know that we will continue to use this product as my kids like it and it makes me feel much better about their oral hygiene.
The rinse was nicely flavoured and fun to use!
My daughter enjoyed used it. She have been using it every day.
My kids definitely enjoyed it. It was one more thing to help make a usual routine a little more interesting.
My daughter love Listerine
My kids love this mouthwash. It makes them feel grown up, while having their own mouthwash to use. The measuring spout is a plus!