An Exciting New Endeavour

There are very few brands I really respect. And even fewer brands I admire. However, as many of you know, the Dove brand is one of them. Having worked in marketing for many years I know how hard it is to lead the way to change. It takes an exceptional brand and some brave marketers to challenge the status quo and make a difference. In my opinion Dove has done just that. I am a big fan of the Dove Real Beauty Campaign and the Self-Esteem Fund.

Yes, I know this is marketing and yes, I know they are still trying to sell me something. But I also know that I am a consumer and I would much rather buy a product I believe in then one I don't. So, in support of the Dove brand and everything it stands for I was honoured to be asked to be one of the contributing editors for the new Dove.ca. Dove poses a topic and we, the editors, respond with our perspective as well as blogging in response to comments and conversation from women who visit the site. Here I am!

I am really excited about this site and what it represents. So, check me out and the other editors at www.Dove.ca!

Comments

[Katie]

Love, love, love it!Congrats.

[CynthiaK]

Awesome! Will head over and check it out!

I've shared several of the Dove campaigns with my daughter; Evolution, in particular, was one she found really interesting and sparked some great conversation.

[Kath]

Cool! I love Dove, too.

[amreen]

Congrats Jen! i'm always so impressed by how much you do, and how passionately you do it. I love Dove too - best ad campaign i've seen in years!

[ali]

awesome, Jen!
i love DOve too!

[Jennifer Hicks]

Very cool, Jen! Another website to bookmark.