The Folks Behind the Golden Arches

One of the most interesting things about my recent trip to Chicago and McDonald's headquarters was getting a chance to meet the people behind the scenes. You may not know this but my very first job was at McD's and I still value my experience there. I learned about hard work, process, team work and discipline. Just like those days at the front lines the people I met amazed me with their dedication and commitment to the McDonald's brand, its legacy and vision for the future.

So, I wanted to introduce you to a few of the people I met. These people who decide on McDonald's strategy and run the business around the world are surprisingly diverse and definitely passionate. I found these three to be incredibly interesting and inspiring in different ways. These are just three regular people like you and me who bring something unique to the McDonald's experience. Bob Langert is committed to utilizing McDonald's influence to create positive change in the world, Jose Armario worked his way from humble beginnings to country manager and Mary Dillon is a working mother of four. Read below and see for yourself!

Bob Langert, Corporate VP Social Responsibility

Bob_langert There are a few things that I instantly liked about Bob. One, he is tall. I know, it's irrelevant but being a tall woman I appreciate it when someone else is tall. The second thing is that in this sea of reporters and other unknowns he took the time to introduce himself to me and tell me a bit about himself. And the third thing is that his job as Head of Corporate Responsibility is change. Like BIG change. Check out McDonald's 2008 Worldwide Social Responsibility Report that highlights efforts toward responsible food for a sustainable future.

I was amazed that McDonald's was so committed to social responsibility. It makes sense but you don't often think McDonald's when you think of environmentalism or the like. However, Bob recently spent time in the Amazon representing McDonald's and working with Greenpeace to try and develop a plan to help control the destruction of the rainforests from soy farming. Check out the video of his journey here:

Jose Armario, Group President - Canada and Latin America

Dsc_8294_2 I spent an evening at the same table with Jose and got a chance to know his story. What a success story it is. He moved to the U.S. (Miami) as a small child escaping from Cuba. His mom worked multiple jobs in order to provide for her two sons. As Jose grew up he too worked hard to get an education and work his way up the ladder in the food industry.

I was very impressed by Jose's strong work ethic and life experience. He spoke openly and with great pride of his family and his humble beginnings. Now a father of four, Jose has been with McDonald's for 13 years and is inspired by the people he works with and being a part of them reaching their dreams.

Mary Dillon, Corporate Executive VP - Global Chief Marketing Officer

Dsc_8312_2 Now Mary was someone I was really interested in meeting. She is a working mother of four kids ranging in age from 10 to 18 years old. When I got a chance to speak to Mary in Chicago I wanted to know whether she actually walked-the-walk. Was she eating and feeding her family McDonald's and if so how often? Her response surprised me. She said that she completely believes in the quality of the product and eats McDonald's 6 days a week. Her kids? They eat McD's at least 3 to 4 times per week. Yup. I asked whether her children were overweight (btw, she definitely is not) and she answered "no". She explained that they are active and they eat a variety of foods both at McDonald's and elsewhere. The combination of moderation, variety, and an active lifestyle seem to work against the theory that fast food causes obesity. Food for thought? Definitely.

Rob Chiasson, Regional VP - Western Canada

Rob_chiasson Now this is amazing. Rob has been with McDonald's for 30 years! I mean, I'm not going to ask or anything but the guy looks pretty young. I am sure this must have been one of his first jobs and now he's head of Western Canada. Cool.

Rob has had the pleasure of not only seeing most of Canada as a McDonald's employee but also visiting places such as Turkey, Thailand, and Singapore. He shared with me an experience he had which reinforced in him how precious and wondrous life is. Rob was working in Thailand in 2004 when the Tsunami hit. Here is his story:

There was a McDonald’s restaurant located right across the street from a beach. When the tsunami hit, the restaurant wasn't yet open for business but crew and managers were there getting ready for the day. Once the Tsunami hit it was a frantic scene with staff climbing to the roof to avoid the 7-foot deluge of water that entered the restaurant. The destruction was unbelievable - picture motorcycles on the front counter and cement outdoor furniture swept into the kitchen.

Once I heard the news, I traveled to the restaurant. I met with staff and soon learned everyone had their possessions destroyed and some lost family members. One staff person I spoke to lost 7 members of her family that morning. At McDonald’s, we have an assistance program that provides financial and emotional support for employees in crisis. Once I learned what possessions they lost, we replaced everything to help them get back on their feet. This reinforced to me that while McDonald’s is large in scope, we're a people company that cares about every person that works in our restaurants.

An Exciting New Endeavour

There are very few brands I really respect. And even fewer brands I admire. However, as many of you know, the Dove brand is one of them. Having worked in marketing for many years I know how hard it is to lead the way to change. It takes an exceptional brand and some brave marketers to challenge the status quo and make a difference. In my opinion Dove has done just that. I am a big fan of the Dove Real Beauty Campaign and the Self-Esteem Fund.

Yes, I know this is marketing and yes, I know they are still trying to sell me something. But I also know that I am a consumer and I would much rather buy a product I believe in then one I don't. So, in support of the Dove brand and everything it stands for I was honoured to be asked to be one of the contributing editors for the new Dove.ca. Dove poses a topic and we, the editors, respond with our perspective as well as blogging in response to comments and conversation from women who visit the site. Here I am!

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I am really excited about this site and what it represents. So, check me out and the other editors at www.Dove.ca!

Spreading the Cyber Love to My Kids

I am a freak for technology. I am seriously in love with my Blackberry. So when Best Buy got in touch and asked me about my kids and the internet I was happy to oblige.

I have a home-based office. I am at my computer a whole lot. My philosophy is, technology is awesome but only if you know how to use it. And who better to teach my kids about the internet than me.

I hear so many of my friends talking about how their kids want an email address or want to instant message or get on Facebook and they won't let them. They won't let them because they are scared. They are scared because they don't understand it. It is foreign and intimidating and they read somewhere, sometime that these things are bad.

Knowledge is power. So, I spend time with my kids online. We browse sites, research projects, and I moderate communications. I want them to be experts but I also want them to understand and respect what's out there.

Plus, if I need to, I can just look over my shoulder:

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The Miracle of Life

This is my new soon-to-be niece or nephew. I am thrilled on so many levels. I can't wait to hold a baby again. To feel the soft curve of a newborn back and smell the warm sweet smell of baby. This is the first for my little sis and her lovely husband. I can't wait for my children to have a baby cousin to cuddle and spoil. I can't wait to see my sister as a mom and share the sisterhood of motherhood with her.

This new life is barely the size of a small banana. Still snug and warm protected inside my sister's belly. Yet it evokes such joy and love from all of us who wait excitedly to welcome this new person into our family.

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The Official Mom Media!

Momknowsbest_eng I know that as a mom I have a hard time balancing my desire to "treat" my kids to a meal at McDonald's with the bit of guilt I have about what exactly they are consuming. There are so many mixed messages! Wouldn't you like to have the opportunity to get the inside scoop or have the chance to see it for yourself?

Well, McDonald's is launching a really cool new initiative. Not only do I think this is totally necessary but it is also a really smart move on their part. They have developed a program called the McDonald's Canada Mom Correspondents. They will select 4 moms from across Canada to be Mom Quality Correspondents. Basically, this group gets a behind the scenes look at McDonald's on everything from food prep and manufacturing to restaurant set-up and future plans. These moms will then write about what they saw and heard and will post pictures and video so that all of us can share in their experiences and get answers to our questions.

Do you want to know why I am extra excited about this program? Not only do I think it is great to see consumers getting an opportunity to get to know a big brand like McDonald's first hand and to represent other moms but McDonald's has asked urbanmoms.ca to be their official Mom Media! We will be covering the ins and outs and ups and downs of this program from recruitment of the Mom Correspondents to the trips to the questions and answers. We'll be giving you the inside scoop. How cool is that?!

The Mom Correspondents will be selected not based on their love of the McDonald's brand but on their curiosity, questions, and interest in knowing more and their willingness to share. They will be representing moms across the country! As I mentioned, these moms will be going on a couple of trips to visit McDonald's facilities, restaurants, and suppliers to ask questions and get to the inside scoop.

I admire McDonald's for doing this and, to be honest, feel better about them already. Why? Because no brand is going to invite a group behind the scenes and give them license to talk and write about it unless they are sure that what they have to show is going to impress. They must be pretty confident in the quality of their product and in the process which is definitely reassuring.

I am so excited about this because it is truly an opportunity like no other. A big company like McDonald's is working with their consumers to make sure they are getting it right!

If you think you would be interested in representing Canadian moms as a Mom Quality Correspondent go to the website here to submit your entry. If you have questions or comments about this program or want me to get to the bottom of something McDonald's related for you, post your comment below or send me an email and I will find out. Remember, we're representing you so let us know what questions you have. I'll keep you posted regularly on what's happening with The Mom's Quality Team so stay tuned.

Confession Time...My Secret Little TV Obsession

Confession time. I am addicted to The Biggest Loser. I love this show. Hey, I'm not too proud to admit my weaknesses. I don't know what it is about this silly reality show that has me hooked but I just can't stop myself. Maybe seeing desperately obese and unhealthy people see the benefits of moderate eating and exercise? Or, maybe it is watching trainers Bob and Jillian whip their butts into shape day after day? Or watching the amazing transformation over the course of the season? Check these out:

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Un-freaking-believable!

However, there are some things about the show this season that are really bugging me. The show seems to be moving farther and farther away from the whole fact that losing weight IS a challenge and more toward the faux drama of "strategy" and "game play" typical of other reality shows. It bugs me enough that they vote people out each week. Shouldn't they help everyone and then whoever sheds the highest percentage of body fat wins? But to add in all of this strategy and alliance crap takes away from the fact that these people are facing the biggest challenge of their lives - losing weight and getting healthy!

Then, on the totally grates-on-my-nerves side are the very un-subtle product placements. The latest one was for gum. Jillian, one of the trainers, tells her group "if you want to satisfy a sweet craving try this new Extra sugarfree gum!". Barf-o-rama! So contrived. Before that it was oatmeal and before that Brita water filters. It just takes away from the whole thing and I am sure I am not alone in saying that these things make it really difficult to get into the show and trust that what we are seeing is not just one big manipulation. Is this The Truman Show?? YOUR VIEWERS KNOW YOU ARE DOING THIS. And, in my opinion, it makes me actually think LESS of the brand because of how irritating and disruptive it is to the flow of the show.

Then finally, I hate to do this to you just like I HATE the fact that they do it to the contestants. NOTHING could make me strip my clothes off in front of millions of viewers each week to weigh in...especially when one has this much weight to lose. Why don't they simply subtract the weight of their t-shirt? Is it REALLY necessary to embarass these people like this? Sometimes I actually have to turn the channel. The worst are the man-boobs. And, strangely, the only picture I could find to illustrate my point has these appropriately placed blue dots to give the guy a small piece of his dignity back. Maybe they are trying to motivate through public humiliation? I don't know but it is sooooo not cool.

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See what I mean?? Yet, I continue to watch because I absolutely love to see their successes. What about you? Do you watch The Biggest Loser? Any other less than stellar TV show addictions? Do tell in the comments below.

The Most Annoying TV Commercials

Is it just me or do some ads make you cringe too? I was watching TV the other day (not one of my beloved PVRd shows that I can skip over the ads, unfortunately) and I was stunned into silence by an ad for Wendy's. If you've seen it you'll know the one. It begins with a group of "cannibals" carrying their plump and whiny prospective meal on a spit . Suddenly he protests "But I'm not tasty! I won't fill you up!"...WTF?! Then one of the "cannibals" in that ridiculous red Wendy's wig decides he is right and that they should head to Wendy's for a burger. Wha?!

Not only was Wendy's the last place in the world I would go after this stupid ad but the comparison between eating human flesh and a juicy Wendy's burger made me gag. And, on top of that, this ad is downright offensive. Do they really think this is going to connect with people and send them running in droves to Wendy's? Ugh.

Then, there's this one. All I have to say is as if. NOBODY talks like that. NOBODY puts up with a friend like that. Jeesh. Another reason to get a PVR NOW. But watch the totally hilarious spoof below it...

Another offender is IKEA. I can NOT stand this ad. Are we that stupid? Ugh...watch if you must.

So, do you agree with me? Or do you have your own offenders to call out? Share your most annoying ads below in the comments.

Our Final Kitchen Party of 2007!

With holiday entertaining at it's peak what could be better than another Cuisinart and urbanmoms.ca Kitchen Party and tips from our fave lovable Chef Ezra Title of Chez Vous Dining! It was our final Kitchen Party of 2007 and definitely one of the best. This diverse group of Toronto women were definitely keen to hear Chef Ezra's tips and were thrilled to learn more about how Cuisinart can help. They were engaged and engaging...what a great group! (Click here for recipes )

Here's Chef Ezra doing his thing:
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Can you guess what this is? It was the main ingredient of our first dish...
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My guess (and a few others) was ginger, but nope. It's a Jerusalem Artichoke...who knew?! And it was found in our yummy Jerusalem Artichoke Soup.

Of course, I absolutely LOVE Ezra's mini fajitas with avocado puree but nothing can beat the sweet potato shepherd's pie with short ribs cooked in the pressure cooker. This thing is awesome! It speeds up cooking time by up to 70% and man were those things tender. And who knew that the sweet potatoes would add so much to the dish! Here is urbanmoms.ca's Agathe serving it up.
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Then, DESSERT! A molten chocolate cake...delicious. Need I say more...
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And finally, what has become a bit of a Kitchen Party tradition, the guests get to get up close and personal with Chef Ezra for our group picture. Thanks to the guests, Chef Ezra, and our friends at Cuisinart for a fabulous final Kitchen Party! Have a wonderful Holiday and a Happy New Year!
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Product Testing Mania!

Last night was urbanmoms.ca's first official Product Testing Party. Picture this: 30 of our most influential Go2Girlz product testers, some amazing products, great food and you've got a party! The great part is these women took their jobs very seriously. We have some amazing feedback on each and every product that we will be compiling and will be used to generate our Holiday Wish List which will appear on urbanmoms.ca in the next few weeks.

In the meantime, here is a sneak peek at some of the pics.

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Our wonderful hostess, Agathe, baking some yummy treats including Baileys Cake...mmmmmm.

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Two of Agathe's boys helping to stuff the fab swag bags. Thanks guys!

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Sampling wine and cheese.  Being a product tester is a tough job but somebody's gotta do it ;)

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The Product Testing Mania in action!

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The best part of my job...giving away prizes!

Check back soon for our Holiday Wish List generated by recommendations from this Go2Girlz event.

ROCKIN' the Baby and Toddler Show

Just a quick one guys because I am pooped.  Pooped from rockin' the Baby and Toddler Show all day!  Yup, after setting up until 9pm last night we launched our V.I.P. Party Tent at the show to a rave reviews. Born from a brainstorm with Maureen Dennis of WeeWelcome and Erica Ehm of fame of all kinds including her latest YummyMummyClub was the V.I.P. Party. The tent is 30x20 feet of funky fun with prizes and samples and tons of other cool moms.

Take a look at some of today's pics:

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Me (Jen), Mo, and Erica...don't ask ;)

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The Sun-Rype Juice Bar before the crowds!

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The delicious Food Trust of PEI mashed potatoes...yum!

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One of our V.I.P. Parties!

More later...gotta get some sleep before 2 more days of it. Stop by and see us!

urbanmoms.ca - Community Snapshot and Insight

Recently we put out our semi-annual member survey asking for feedback, ideas, and information from the urbanmoms.ca community.  I always find it incredibly interesting to hear from members on what their impression of the community is and how they would like to improve it.  We also learn a lot about who our members are.  I thought it might interest you to hear a little bit about what we found.

What we learned about urbanmoms.ca Members

  • 55% of you are on facebook (Hey!  Me too...go ahead and look me up)
  • 70+% of you tell at least 5 people about a product you love (not a single person said they tell no one)
  • Almost 90% of you go online at least daily
  • 75% of you visit urbanmoms.ca at least weekly (hooray!)
  • Most of you have told at least 1 friend about urbanmoms.ca and almost half have told more than 5!
  • The vast majority read the blogs but have never commented (come on...please?! we all love to hear from you!)
  • Your fave areas of the site are Cool Products & Stuff and Contests and Promotions (We heard you!  We're working on some exciting new stuff)
  • The majority of you want to see more contests and promotions, do more product testing, and G2gdischlth2 provide your feedback more often - If this sounds like you - you are PERFECT for the Go2Girlz Product Testing Panel!
  • 90% of you have 1-3 children with almost 40% having 2
  • over 80% of you are between 25 and 44 years of age

Moms Are Powerful Consumers
Product Categories on the rise - Since becoming a mom your interest in or your consumption of the following has increased:

  • Books
  • Produce
  • Packaged Goods
  • Organic/Green Products
  • Dairy Products
  • Finances
  • Electronics
  • Decorating/Home Improvement
  • Events in your city
  • Personal Fitness
  • Health and Wellness
  • Cooking/Baking
  • Online Shopping
  • Music
  • Gardening
  • Coffee/Tea

And even those that didn't grow, consumption of or interest in the following categories remained the same since having children:

  • Cars
  • Travel
  • Wine/Spirits
  • Make-up/Skin Care
  • Fashion
  • Movies
  • Media/World News
  • Career

Interestingly out of all of the categories we listed not a single one declined in interest or consumption since becoming a mom.  Wow!  Moms are powerful consumers!

Thanks to all of you who regularly participate in our online research.  If you would like any information about urbanmoms.ca Consumer Insights please send me an email.