Mom's The Word - A Blog by Jen Maier Founder of urbanmoms.ca

An Exciting New Endeavour

There are very few brands I really respect. And even fewer brands I admire. However, as many of you know, the Dove brand is one of them. Having worked in marketing for many years I know how hard it is to lead the way to change. It takes an exceptional brand and some brave marketers to challenge the status quo and make a difference. In my opinion Dove has done just that. I am a big fan of the Dove Real Beauty Campaign and the Self-Esteem Fund.

Yes, I know this is marketing and yes, I know they are still trying to sell me something. But I also know that I am a consumer and I would much rather buy a product I believe in then one I don't. So, in support of the Dove brand and everything it stands for I was honoured to be asked to be one of the contributing editors for the new Dove.ca. Dove poses a topic and we, the editors, respond with our perspective as well as blogging in response to comments and conversation from women who visit the site. Here I am!

I am really excited about this site and what it represents. So, check me out and the other editors at www.Dove.ca!

Girl's Self-Esteem - Who IS Responsible?

So, I'm going to be participating in this fab new project with one of my fave brands (details to come VERY soon). To kick it all off I have to respond to this question "Is pop culture responsible for the self-esteem issues facing girls and women today?" My first thought was "of course!" but then I started thinking about personal responsibility and one's home environment and I thought that maybe it isn't so clear cut. I have a daughter. I was a teenager. I know all about the issues of self-esteem from many perspectives but this is a complex question.

So what do I do when I need to sort out a tough question? I turn to you. What are your thoughts? Who is responsible for this mess? Is it worse now and why? And who is responsible to make it better?

I would love to hear from you so please complete the poll below and share your perspective in the comments too. More details to come on this exciting new project!