You've seen the ads on TV or on the pages of fashion magazines. You know, the model strutting down the runway with the White Cashmere Bathroom Tissue (BT) rolling off her dress, remember? It's hard to believe that the concept of BT couture started nine years ago challenging emerging Canadian fashion designers to create one-of-a-kind "couture" all by using White Cashmere BT.
This year's White Cashmere BT Couture Fashion Show was held at the stunning Arcadian Court in downtown Toronto. Curated by Canadian Fashion Designer, Farley Chatto, the show was titled a "Memorable Vision of Fashion with Compassion" paying hommage to Classic Hollywood Glamour showing everything from bridal and evening wear, to jewellery and, for the first time, shoes and children's wear. All the designs were crafted in 100 percent White and Pink Cashmere bathroom tissue. Did I say pink?
Yes, this show was created in support of the Canadian Breast Cancer Foundation's Vision of a Future without Breast Cancer. Aside from the highly anticipated runway fashion show with the fifteen designers, this year's collection also includes high-fashion photography, a Facebook component with live-stream and voting contest.
Montreal Fashion Designer, Suhaila Niazi, was invited to the challenge by the organizers. Using elements from her current evening wear collection she created this year's dress with the use of White Cashmere. "It took about one month from start to finish to create this one-of-a-kind dress," says Niazi. "The White Cashmere came to me in large formats like fabric and it was easy to use. It was a great experience and to support the cause."
The show-stopping design by Sonia Leclair of Montreal caused a few heart palpitations as she combined femininity with edgy. She's known for her sexy bustiers and bodysuits. Leclair graduated from Lasalle College's International Fashion School and launched her Anomal Couture line in 2005.
Also included in the show was one of Canada's youngest designers Adrian Wu. At 21, he continue to attract the attention of the media as well as the public. Known for his outrageous and often whimsical designs, Wu has always been "one to watch" pushing the creative envelope forward.
Cashmere's ongoing support of the Canadian Breast Cancer Foundation includes the annual return of the limited edition Pink Cashmere, a "fund-and awareness-raiser", with twenty-five cents from the sale of each package going directly to the Foundation, throughout October Breast Cancer Awareness Month.
Next year they will be celebrating their 10th anniversary. Can't wait for THAT one!
For more information, visit Cashmere's Facebook page at www.facebook.com/cashmere and don't forget to VOTE for your favourite design! Cashmere will donate $1 for ever vote counted!
In case you missed the livestream, here's is the edited version....