There's been so much hype about U.S. retailers taking over our malls. We gladly welcome them for sure...but finally there's news about a Canadian operated chain that is gaining some buzz. Introducing mymark. They describe themselves as a retailer who "brings modern style and smart savings to Canadian Cities with the latest in fashion and home decor."A recent grand opening in the downtown core in Toronto was buzzing with activity. Shiny new merchandise in a well-lit large space on Parliament street had drawn media and community shoppers. "Canadian shoppers have so much choice today, and mymark gives them the fashions they want and... More »

Ok, join me for a minute. Close your eyes - well one eye, you'll need at least one to read this - and imagine a world where your clothes are multifunctional, don't require irons, can be thrown into your washer with abandon and never look worse for wear. Where is this utopia you ask? Tilley Endurables. Yup. That Tilley Endurables. The one your parents have been shopping at for years. The one where your dad got that hat that he still swears by years later. The one that you wouldn't think to go to to shop for yourself because you are way too cool for... More »

Thanks to all of your votes, I am "BENADRYL® Canada's Most Prepared Mom", and the happy winner of a $10,000 travel voucher. In my teenager's words, "That is totally awesome!"  Now that a bit of the excitement died down at my house, my four boys have been having fun with this title. "What?! We are out of milk? But aren't you MOST PREPARED???"As I type this, I am on a road trip with my family. Happily, now that the boys are ages 5 though 13, trip preparations come naturally. I do keep Benadryl on hand for my second boy (really--... More »

Thanks to BENADRYL® and the UrbanMoms community, we have found her!  Canada's Most Prepared Mom.  The finalist Annabelle received the most number of votes for her contest entry. Annabelle has won a travel voucher valued at $10,000 where she'll get to put these great skills to work.  She is also going to pop back into the UrbanMoms Lounge with her story of how she prepared for this trip of a lifetime, so stay tuned for more from Annabelle.Thanks again to all the UrbanMoms members who participated in this contest by sharing your preparedness stories and voting for the finalist you... More »

To the UrbanMoms community,We have discovered some inconsistencies with the voting tool for the BENADRYL® Canada's Most Prepared Mom Contest.  We have concluded that it was possible for some voters, using certain browsers, to get around the contest requirements and vote multiple times on the same day. We have now resolved the issue and improved the mechanisms around the voting process.  Because we are committed to running a fair and totally legitimate contest, we have decided the most equitable way to deal with this issue is to stop the current voting process and re-start the voting afresh next week.  The... More »

Thank you for entering The BENADRYL® Canada's Most Prepared Mom Contest! Entries for this contest can no longer be accepted as the deadline has passed. Over the course of the next few days a panel of the judges will review all eligible submissions.  Entries will be reviewed and scored based on the following criteria:  20% creativity, 40% planning and 40% problem solving.   With so many great preparedness stories to choose from our judges will face a very difficult challenge. Our judges were thrilled to learn that they would not be limited to selecting one finalist and will instead select five... More »

Get ready for summer! In the BENADRYL® Most Prepared Mom Contest blog series, moms will share insight, tips, and tricks for being prepared.  From traveling with your family to expert advice on getting organized discover how you too can be prepared for the unexpected this summer thanks to BENADRYL® - the preparedness experts."Be prepared." That's what the boy scouts say, right? Well it would take a special troupe of Lord Baden Powell's finest to get me through a recent Saturday.Both of my sons' baseball teams were playing in tournaments on opposite sides of the city. Their Friday nights games had... More »

Get ready for summer! In the BENADRYL® Most Prepared Mom Contest blog series, moms will share insight, tips, and tricks for being prepared.  From traveling with your family to expert advice on getting organized discover how you too can be prepared for the unexpected this summer thanks to BENADRYL® - the preparedness experts. Road Trip. Perhaps the two most terrifying words for mothers everywhere! But the thought of endless hours in a moving vehicle with your children need not inspire fear - all you need is a little preparation and even the longest ride will become the stuff of cherished... More »

Get ready for summer! In the BENADRYL® Most Prepared Mom Contest blog series, moms will share insight, tips, and tricks for being prepared.  From traveling with your family to expert advice on getting organized discover how you too can be prepared for the unexpected this summer thanks to BENADRYL® - the preparedness experts. You can't take it all with you but don't leave home without these:Do you remember what it was like to pack for a day trip with your newborn? Do you remember how everything you thought you might possibly need from extra pacifiers to the playpen had to... More »

Get ready for summer! In the BENADRYL® Canada's Most Prepared Mom Contest blog series, moms will share insight, tips, and tricks to help you be prepared for everything from road trips to an unexpected case of poison ivy. Being prepared gives us peace of mind during the busy summer months and allows us to focus on our families. Share stories with other moms, avoid common pitfalls and discover how you can be prepared for the unexpected this summer thanks to the makers of BENADRYL® - The Preparedness Experts.Be Prepared. It's the simplest of maxims and yet so very important. It's... More »